Jimmy Choo x Timberland
For the campaign, I developed the creative direction, concept, and video execution—shaping a visual world where high fashion met utility for the first time in the brand’s history. Shot in the high desert and starring Evan Mock and Kristen Noel Crawley, the campaign reimagined the iconic 6-inch boot with a glam-meets-grit aesthetic that reflected both brands' DNA.
I collaborated closely with the design teams to create a tiered pricing strategy, including a hero silhouette for storytelling and a luxe version tailored for celebrity gifting. The final content rollout—spanning film, stills, and social—marked a bold new direction for both brands and cemented the collaboration’s cultural relevance.
Photographer: Cole Sprouse
DP: Toby Knott
Product/BTS Photographer: Lewis Mirrett
Stylist: Natasha Royt
Hair: Ricardo Roberts
