Levi's® Pride
For Levi’s Pride – Rainbow Rodeo Campaign, I directed the creative vision, casting, and video execution to bring the theme of “Rainbow Rodeo” to life—a tribute to queer resilience through joy, camp, and self-expression. Starring Orville Peck, Violet Chachki, and a cast of LGBTQIA+ trailblazers, the campaign reimagined the classic rodeo as a space of radical celebration.
Through intimate interviews and cinematic visuals, each subject shared what happiness means to them—framing queer joy as both personal and political. The result was a bold, heartfelt campaign that honored the legacy of Pride while pushing the visual language of Levi’s forward.
Photographer: Jussy
Director of Photography: Seannie Bryan
Stylist: Josh Fargher
Makeup Artist: Alexandra A‑French
Hair Stylist: Rachel Lee
Production: Rena Forde
