Levi's® x Anitta
For Levi's® 150th anniversary, I led creative direction, concept, and video direction on a campaign that reintroduced Anitta in a new light—stripped down, effortless, and laid-back. Shot in-studio by artist and photographer Charlie Denis, the visuals marked a deliberate departure from her full-glam persona, highlighting a more intimate and grounded version of the global star.
Through subtle styling, pared-back beauty, and movement-driven direction, we celebrated Anitta’s personal connection to the 501 jean and the ease of self-expression it represents. The campaign spanned editorial stills, short film, and social content, helping anchor Levi’s milestone moment with cultural authenticity and impact.
Photographer: Charlie Denis
Stylist: Ronnie Hart
Hair: Florido Basallo
Makeup: Hrush Achemyan
Nails: Zola Ganzorigt
Set Build: Evan Jourden
Photo Assistants: Gustavo Soriano, Saule Barrera
Production: Sofie Howard, Kiori Saito, Carlota Rondel
