Beautycon

As Co-Founder and Creative Director, I helped pioneer a first-of-its-kind platform that harnessed the power of digital creators to reshape the beauty industry. We built a global community and produced massive live events with over 20,000 attendees in New York and Los Angeles—bringing internet culture into the real world.

Beyond the festivals, Beautycon operated as a creative agency, developing custom social campaigns, activations, and content strategies for top-tier brand partners. I led creative across brand, content, and experiential—at the intersection of beauty, influence, and culture.

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Levi's® x Anitta

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Jimmy Choo x Timberland