Barbie Ferreira x Levi's®
For the collection, I led creative direction alongside Barbie and Petra Collins and the Levi's® team to build a visual world that felt intimate, subversive, and cinematic. Inspired by Barbie’s personal archive of goth, grunge, and riot girl influences, the campaign centered on a surreal woodland narrative—casting Barbie as a haunted muse in a dreamlike landscape.
Every detail, from the “demon bunny” motif to the eerie lighting and texture, was designed to reflect her story. The content rollout included a short film, editorial stills, and bts social assets that drove one of Levi’s highest-performing drops of the year.
Photography: Petra Collins DP: Moni HaworthStyling: Chris Horan Hair: Tiago Goya Makeup: Kali Kennedy Nails: Soji Nails Production: Britt McCamey
