FARFETCH Beauty
I partnered with the internal Farfetch team to shape the creative direction across photo and video, guiding concept development and casting to reflect the brand’s elevated yet experimental point of view. The campaign fused luxury and edge—spotlighting a diverse cast in polished, stylized portraits with unexpected moments of intimacy and spontaneity.
From sleek, high-gloss product shots to layered motion content, the creative direction emphasized individuality and modern beauty, establishing a distinct visual language for Farfetch’s entry into the beauty space.
FARFETCH Creatives: Yannis Henrion, Charlie Miles
Senior Producer: Jill Young
Producer: Ana Rosado
Director: Mees Peijnenburg
DOP: Jeremy Valender
1st AC: Choir Jones
Focus Puller: Mike Linforth
Key Light: Greg Probert
Spark: Simona Pranulyte
Spark: Tom Parkinson
Stylist: Ai Kamoshita
FARFETCH senior menswear editor: Luke Raymond
FARFETCH senior womenswear editor: Celenie Seidel
Hair stylist: Amidat Giwa
Makeup artist: Anne Sophie Costa
Manicurist: Loua-marie
Set Design - Max Bellhouse
Edit - Lainy Black
Colorist - Tim Smith
Sound designer: Evelien Van Der Molen
Composer: Rufus van Baardwijk
