I’ve spent over a decade as a creative director working with startups and established brands on holistic product, content, experiential and brand strategies.
Jonathon Burford
As a multidisciplinary designer, I’m obsessed with creating meaningful visual work that connects multiple consumer touch points to ultimately sell products or build awareness.
(They/Them)
My strategic process shifts depending on the scale and the goals of the project. The scope can be a new product launch campaign or an overall brand refinement or relaunch.
I consider my strength to be combining lateral thinking with impactful art direction, content, physical experiences (retail or events) and community online and offline to build a sense of loyalty and connection. I love a dynamic visual campaign as much as the next person - but unless there’s a strong holistic strategy to accompany it, it oftentimes falls flat.
FARFETCH
JIMMY CHOO
MODA OPERANDI
PACIFICA BEAUTY
NIKE
LEVI’S
MACKAGE
YOUTH TO THE PEOPLE
Past Brand Clients
BEAUTY UNITED
JLO BEAUTY
SHOPIFY
THERABODY
KYLIE COSMETICS
SEPHORA
KIND SCIENCE BY ELLEN DEGENERES
DRAGUN BEAUTY
ALPHA-H SKINCARE
EMCEE STUDIOS
FACEGYM
NYX COSMETICS
MILK MAKEUP
DESIGN WITHIN REACH
BANANA REPUBLIC
STARBUCKS JAPAN
BONOBOS
L’OREAL PARIS
MAYBELLINE
GLOSSIER
ESTÉE LAUDER
FASHION SCHOLARSHIP FUND
STRATEGIC PROCESS
STRATEGIC PROCESS
UNCOVER & ANALYSE
Deep dive into all aspects of the brand, learn from legacy success and shortcomings to inform creative and activation plan.
STREAMLINE
Build consistency through copywriting with brand messaging and product USPs. Create additional brand codes to continue to amply the brand/products.
CONCEPT
Ideate creative that ladders up to a centralized concept and determine how it can come to life through content, paid media, community and experiential.
CREATE
Produce campaign or assets for an omnichannel consumer experience with extra consideration to the production crew and on camera talent involved.
PLAN & ACTIVATE
Follow a tease/launch/sustain cadence ensuring that there is enough content for all brand, community, partner and paid platforms.
VALIDATE & ITERATE
Determine if it was a success based on KPIs in the first step and determine how to iterate on the next campaign or launch.